Instead of building a brand based around leather, non-recycled synthetics, and other environmentally-destructive materials (as was the norm when she started out in the fashion industry around 25 years ago), the daughter of Sir Paul creates ethical, eco-friendly fabrics, previously unseen in high fashion houses. The vegan designer has made a career out of stepping away from the conventional way of doing things.
There’s her obvious family rock royalty connection, her beautiful, timeless classic designs (sold through her eponymous vegetarian clothing brand), and then there’s her commitment to driving sustainability in the fashion industry.
When you hear the name Stella McCartney, a few things may come to mind.